Why Ksheeram Chooses Aqueous-Coated Paper Containers: A Cleaner, Healthier, and Smarter Packaging Choice?

At Ksheeram, we believe indulgence shouldn’t come at the cost of the planet. That’s why we’ve made a bold and conscious choice to package our premium desi cow milk ice creams in aqueous-coated paper containers and not in plastic tubs or plastic-lined paper cups.

This decision goes beyond packaging; it reflects our commitment to purity, sustainability, and customer well-being. Let’s break down why aqueous-coated paper is the future of eco-friendly ice cream packaging and how it compares with traditional options.

What Is Aqueous Coating?

Simply put, aqueous-coated paper containers use a water-based protective coating instead of plastic (like polyethylene). This coating keeps your ice cream fresh and leak-free, without adding harmful synthetic barriers. It’s food-safe, odorless, and performs just like plastic without being plastic.

Unlike plastic linings that make recycling difficult, aqueous coatings are minimal, non-toxic, and allow the paper to be fully recyclable and even compostable in many conditions.

Plastic IML Tubs: Durable, But Dangerous

The most common packaging for mass-market ice cream is the plastic IML (In-Mold Labeled) tub. These are made entirely of plastic strong, freezer-safe, and colorful. But here’s the catch:

• ❌ Non-biodegradable – These tubs can sit in landfills or oceans for hundreds of years.
• ❌ Low recycling rate – Only about 10% of plastic waste is ever recycled.
• ❌ Microplastics threat – Over time, they break down into microplastics that enter the food chain, harming marine life and possibly even human health.

At Ksheeram, we’re proud to say: No more plastic tubs. Ever.

PE-Coated Paper Cups: “Paper” With a Plastic Problem

Paper cups with polyethylene (PE) lining may look eco-friendly but they’re misleading.

• 🚫 Hard to recycle – The plastic coating is fused to the paper, making separation difficult. Most of these end up in landfills despite being “paper.”
• 🚫 Not compostable – The plastic lining prevents natural degradation.
• 🚫 Greenwashed – They seem sustainable but contribute significantly to plastic waste.

In fact, these cups often do as much damage as plastic tubs, but hide behind the feel-good factor of paper.

Aqueous-Coated Paper: The Sustainable Standout

Here’s why aqueous-coated containers win hands down:

At Ksheeram, we don’t just serve delicious ice cream; we serve it in smart, sustainable packaging that aligns with your values.

Better for Your Health, Too

You deserve to enjoy ice cream without worrying about what your container is leaching into it. Our aqueous-coated paper tubs are:

• 🌿 Free from BPA, phthalates, or harsh chemicals
• 🌿 Made with water-based coatings, not fossil fuel-derived plastics
• 🌿 Odorless and taste-neutral, so nothing interferes with the flavor of your Ksheeram scoop

With traditional plastic tubs, there’s always a lingering concern about microplastic migration and long-term exposure to endocrine-disrupting compounds. We eliminate that concern entirely.

Small Change, Big Impact

By choosing aqueous-coated paper:

• We eliminate thousands of plastic tubs from circulation every month.
• We reduce our contribution to landfill and ocean waste.
• We offer a product that reflects what our customers increasingly demand: transparency, responsibility, and care.

Every scoop of Ksheeram now comes in a container that matches our values: clean ingredients inside, clean conscience outside.

To Sum up

We’ve tasted the options. We’ve weighed the impact. And we’ve chosen to go plastic-free not for show, but for real change.

When you open a tub of Ksheeram ice cream, know that it’s not just delicious it’s designed to leave a lighter footprint on the planet, and none on your health.

Because we believe what touches your food should be as pure as the food itself.

Ksheeram: Purely Natural. Proudly Sustainable. Scoop by Scoop.